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What do you have that AI never will? Theologian and former Microsoft AI leader Eric Alexander Crawford uncovers your uniquely human advantage—and how to activate it to live a more empowered, meaningful, and successful life.

5 Things to Know About the Law of Attention

1

You Experience More of What You Focus On

Like a social media or internet algorithm, your attention acts like a spotlight, illuminating and magnifying whatever you are engaging in, looking for, and clicking on. What you consistently focus on expands in your experience and awareness. This is true from menial things to very consequential things.

"What captures your attention, amplifies in your life."

2

Your Attention is Managed by Your Inner Source Code

Like computer software, your mental programming can have "bugs" from past experiences and limiting beliefs. The good news is that you can debug and upgrade your inner code through conscious attention.

"Your Source code can be updated, decluttered, and debugged for better performance."

3

Inspiration is Like Your Internet Connection

Inspiration literally means "in-spirit" - it's the voice of God / Source guiding you toward your greatest growth and purpose. When you unblock it and tune more clearly to your Inspiration, great things happen.

"Inspiration is your Source God's connection for your soul's journey."

4

Your RAS Filters Your Reality

Your Reticular Activating System (RAS) acts like a search engine for your life, filtering information far more powerfully than your conscious awareness. It can be smartly programmed with positive intentions--and when it is, opportunities, things, and experiences you are Inspired toward will appear in your life more often.

"Your RAS algorithm finds what you program it to seek."

5

The Voice in Your Head is Not Your Enemy

The voice in your head may be frantic and haphazard because it often hasn't been managed. But you can learn to manage it and use this program within you for good, which will make modern AI look primitive.

"Your inner voice is a supercomputer yearning for your leadership."

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Is this the first time you've heard of the book, or of the Law of Attention? Did you know that you experience more of what you focus your attention on—including many of the things and experiences you want—such as love, peace, joy, health, relationships, money, performance, material possessions, success, fulfillment, and positive impact?

See the timeline of development here

Ever notice how when you're thinking about buying a new car, you suddenly start seeing that type of car everywhere? That’s not a coincidence—it’s your inner coding at work. You have subconscious algorithms running inside you, constantly filtering and amplifying what matters most to you at any given time based on your choices and areas of attention. Now, imagine if instead of cars, what you conditioned yourself to notice was even more Inspiring than cars?

It works like the internet serving you ads based on what you’ve been searching for, engaging in, and clicking on. The more you click on it (so to speak), the more you see of it. As your attention shifts, so does your experience of what the internet serves up to you.

Of course, this can be very positive when trained and wielded for good purposes—or it can be painful and negative when running on auto-pilot—especially when running those old baked-in programs that no longer serve us any good, and often never did.

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I know this firsthand—after years leading teams as a tech executive at Microsoft, and earning a master’s in theology while studying psychology, I began to see the deeper truth: our mind, body, and soul runs a lot like a computer—but we’re not computers. We have something AI never will: a soul. And we have something much greater than an internet connection: Inspiration.

Wondering if this is aligned with Christian beliefs and values?

Imagine leaning into that reality, and learning how to consciously harness your power of attention—not just to see more physical things like cars, but also for deeper things like experiencing more joy, peace, purpose, and love.

Picture using it to connect with more career success, inspiring relationships, improved health, and peak performance—in sports, business, or life.

And most of all, consider what could happen when you put God first and align your attention with your highest path—not just chasing whims and manifesting things to distract you or fill your voids, but walking in divine Inspiration for lasting impact.

That is true success. That feels sustainably good. That’s the purpose and impact you’re meant for.

There’s a powerful science and deep spiritual truth behind how this all works—and when you understand it, you can upgrade every area of your life. That’s what The Law of Attention will help you do.

If you're interested, get the book now on Amazon.

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Eric is a former leader in Microsoft's Strategic Missions and Technologies group, he holds a Master of Theology degree from Saint Leo University, and is a graduate of the Program on Negotiations at Harvard Law School. Eric has become widely regarded as one of the world's preeminent voices at the crossroads of technology and theology—and has become known for his tagline: “Upgrade Your Inner World to Transform Your Outer World.” For more about Eric, see here.