Raise Your Elevation is a true story of transformation. In 2013, founder Eric Alexander Crawford and wife Cher set their sites on going to the smokey mountains to live a very different life in a small intentional community. One evening on the way to making that vision a reality, Cher asked Eric what he was most looking forward about getting up to the mountains, and Eric said that he wanted to raise his elevation - physically, emotionally, and spiritually. They ended up selling their large gated golf course community home, and selling off much of what they owned, and from their they packed their cars with everything they wanted to keep and drove up to the Asheville to start a new adventure of simplicity and spontaneity.
Their little life slogan caught on, and soon became their theme. Others around them affirmed the impact of the Raise Your Elevation mission statement, so they trademarked a logo, launched a website, and created a host of inspirational gear and gatherings. As their new endeavor took off they were encouraged at the enthusiastic response. Locals around the Asheville area began using the term as a slogan for the region, and they saw that the company could go even beyond their original plans and scope. Eric then leveraged his former business experience to help build Raise Your Elevation into a full scale global organization.
Now days, the brand has become synonymous with living an elevated lifestyle. Although it is headquartered in Asheville, NC and remains a locally beloved brand, it has also become known across the world's elevated people and places. It's far more than just a company - - it's a way of life. Keep your eye out for Raise Your Elevation inspirational products and intentional communities online and around the world.
Join in the fun and share your own story of how you elevated your life or business here.
The original logo sketch
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