Raise Your Elevation is a true story of transformation. In 1999, founder Eric Alexander Crawford and wife Cher set their sites on moving to the mountains around the Asheville, NC area. One evening on the way to making that vision a reality, Cher asked Eric what he was most looking forward to about getting up to the mountains, and Eric said that he wanted to raise his elevation - physically, emotionally, and spiritually.
That impromptu triple-entendre caught on, and soon became their theme. Others around them affirmed the impact of the statement, that they trademarked a logo, launched a website, and created a line of inspirational products and services. As their new company took off they were encouraged at the enthusiastic response. Locals around the Asheville area began using the term as a slogan for the region, and they saw that the company could go even beyond their original plans and scope. Eric then leveraged his experience as a business executive to help build Raise Your Elevation into a full scale global organization.
Now days, the brand has become synonymous with living an elevated lifestyle. Although it is headquartered in Asheville, NC and remains a locally beloved brand, it has become so much more, known today across the world's elevated people and places for it's inspirational gear and intentional community efforts. It's far more than just a company - - it's a way of life. Keep your eye out for our inspirational products and intentional communities online and around the world.
Join in the fun and share your own story of how you elevated your life or business here.
The original logo sketch
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