Raise Your Elevation is a true story of transformation. In 2013, founder Eric Alexander Crawford (bio) and wife Cher became inspired to sell their big house in suburban Florida and move to a small cottage in the mountains to have what they framed as a "Thoreauian type experience" to "go to the woods and live more deliberately." One evening on the way to making that vision a reality, Cher asked Eric what he was most looking forward to about getting up to the mountains, and Eric said that he wanted to raise his elevation - physically, emotionally, and spiritually.
Their little life slogan caught on, and soon became their theme. Others around them affirmed the impact of the Raise Your Elevation mantra, so Eric and Cher trademarked a logo and launched a website which reflected much of their freshest new inspirations. As their new endeavor took off they were encouraged at the enthusiastic response. Locals around the mountains began using the term as a slogan for the region, and they saw that the company was going beyond even their original vision and scope.
Now days, the brand has become synonymous with living an elevated lifestyle, whether high in the mountains, laying on the beach, and everywhere in between. Raise Your Elevation has become known across the world for its inspiration and community focus. Raise Your Elevation is far more than just a company - - it's a way of life.
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The original logo sketch
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