Raise Your Elevation is a true story of transformation. In 2013, founder Eric Alexander Crawford (see bio) and wife Cher became inspired to go to the smokey mountains and experience life in a small intentional community. One evening on the way to making that vision a reality, Cher asked Eric what he was most looking forward about getting up to the mountains, and Eric said that he wanted to raise his elevation - physically, emotionally, and spiritually. They ended up selling their large gated community home, along with much of what they owned, and they drove up to the mountains to start a new adventure.
Their little life slogan caught on, and soon became their theme. Others around them affirmed the impact of the Raise Your Elevation mission statement, so they trademarked a logo and began creating gear and other intentional communities which reflected much of their fresh inspirations. As their new endeavor took off they were encouraged at the enthusiastic response. Locals around the Asheville area began using the term as a slogan for the region, and they saw that the company was going even beyond their original thoughts and scope. Eric then leveraged his former business experience to help Raise Your Elevation become a full scale global organization.
Now days, the brand has become synonymous with living an elevated lifestyle. Although it is headquartered in Asheville, NC and remains a locally beloved brand, it has also become known across the world for its inspiration. Raise Your Elevation is far more than just a company - - it's a way of life. Keep your eye out for Raise Your Elevation inspirational products and intentional communities online and around the world.
Join in the fun and share your own story of how you elevated your life or business here.
The original logo sketch
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